Wednesday, October 27, 2010

A Piece of the Pie

On the drive home today I had a conversation with my husband on the Domino's Pizza we had eaten last night. We were talking about how the quality of Domino's had improved by leaps and bounds. I admit that I have become a convert myself after years of being emphatically opposed to eating Domino's because the pizza had been so horrid. I'd harbored the belief that Domino's was pizza only good for high school fundraisers, because that's about the only time I'd seen it around. My pizza of choice when I was younger was Pizza Hut and more recently Papa John's and Vocelli's.

My husband and I also discussed how Domino's not only improved the taste of their pizza but had lowered the prices, offered better deals, and had committed themselves to quality to the point where you could actually photograph your pizza and send it in with either positive or negative comments. This led on to a conversation about the free market system.

We heard from the likes of Pelosi about "choice and competition", which was a downright joke coming from her mouth. To get a good idea about how simple the benefits of a free market system are, it doesn't take a 2,500 page bill to be passed in order to "see what's in it". The free market can be summed up in something as simple as showing how a pizza brand that was producing a less than desirable product was getting raked over the coals by other competitors and how in an effort to stay viable decided to make a better product. Domino's managed to do this while increasing their sales AND lowering their prices WITHOUT adversely affecting the majority of consumers. They, like so many other business know, that providing a better product that consumers actually wanted was key. And despite lowering their prices, the exponential increase in sales more than makes up for it. Domino's did all this without having to force anyone to buy their product. How simple is that?

No comments:

Post a Comment